The Future Group , announced the launch of 'The Great Indian Shopping Festival' , a never before shopping event for consumers, at it’s retail stores across the country. It is the first time that a shopping festival of this magnitude has been organised on a countrywide basis.
Future Group expects over two crore shoppers to visit its stores across the country during the shopping festival, from the December 13, 2008 to January 4, 2009 and generate revenue of Rs.700 crore during the period.
Said Kishore Biyani, Group CEO, Future Group, “We at the Future Group believe that India’s personal consumption will be the engine for its development. Consumption will be the power behind our journey to become 'sone ki chidiya' once again. Our belief in the growing aspiration of the average Indian customer continues to hold strong, even in this global scenario.
'The Great Indian Shopping Festival' is our attempt to provide that impetus and incentive to consumers to go out there and shop. We are giving fabulous offers and great entertainment, to make shopping experience exciting for the entire family.”
'The Great Indian Shopping Festival' is a jumbo combination of offers on ove 1000 brands, along with entertainment and fun. All Future Group retail formats will participate in the shopping festival including the flagship formats – Big Bazaar, Pantaloons, Central, HomeTown and eZone; as well as other formats such as – Depot, LootMart, Brand Factory, Scullers, Urbana, Indigo Nation, One Mobile, Staples, Etam, Lee Cooper. Food and fun places such as Bowling Company, Sports Bar, Copper Chimney, F123 are also part of this festival.